Freshie’s
Freshie’s Lobster Co. has been serving fresh Maine lobster to mountain towns since 2009. The brand is primarily based off of a clean, simple expression that emphasizes the novelty of getting fresh lobster in states like Utah and Wyoming. My role was to create a variety of print and digital deliverables that feature their menu items, secret seasoning, and more.
Tray Liner
Taking an opportunity to add more branding to a customer’s eat-in experience, I created this tray liner featuring fun facts about lobsters and Maine.
Catering Menu
Available both as a digital PDF and a printed tri-fold, this catering menu is an asset that compiles all of Freshie’s catering options, from their food truck to take-home meals.
Kale+Crab Dip Feature
These were the 4 final options for the featured new menu item that would be placed near the register for customers to see at checkout.
Secret Seasoning Label
This is the final design for Freshie’s Secret Seasoning that will be sold at local grocery stores. Depicting all the foods that it pairs well with, it helps potential customers visualize different use cases for the product.
Ads
Here are two examples of simple ads that apply Freshie’s branding to two of their main value prop: bringing fresh Maine lobster to Utah and Wyoming.
Web Icons
Set #1
Set #2
Set #3
Work performed for Triarc
All photos taken by Triarc’s Media Team