Overnight Oats Bar
Everything you love about overnight oats, without the work. The organic, ingredient focussed design of these bars depicts their delicious and healthy nature making them look just too good not to eat! My role with this client was to adapt branding to all packaging deliverables, create various promotional materials, and continually create advertising and social graphics while cultivating a seamless brand expression across all projects and platforms.
Packaging
Bar Wraps
Shelf Boxes
Vertical Boxes
Promotional Material
Store Promotions.
To inform potential customers on where to buy the product, I created different co-branded advertisements and social posts.
Sample Pack.
The sample pack was designed with the intent to be a promotional item featured on a big social media giveaway. The design is exciting, minimal, and gets people excited about these aesthetically pleasing bars.
Along with packaging design came the giveaway post design itself. The giveaway lasted for 48 hours on Instagram and gained over 350 followers for the Overnight Oats Bar account.
Holiday Sample Pack.
This was an additional design project proposed around the holidays to build off of the success of the first giveaway. Similar to the aesthetic of the first box, this focusses more on an exciting “front doorstep presence” more than being a vehicle for branded information.
Ads & Social Media
Below are examples of graphics I have created for both our ads and social media teams. A combination of excellent media, social media management and the graphics I created for their Instagram feed has resulted in gaining over 3,000 followers.
Work performed for Triarc
All photos taken by Triarc’s Media Team