Metavo

Metavo is a supplement that supports a healthy immune system and naturally regulates blood sugar. It is primarily made from the superfood avocado, but offers many more benefits than the fruit itself. The convenience of a daily capsule or scoop of Metavo will naturally help get your health back on track.

Package Redesigns

Capsule Bottle

As Metavo planned on selling their products in the US, the need for a refreshed label became apparent. The updated version seen on the right utilizes very similar content and hierarchy, all with more intentional visual appeal.

Powder Pouch

Originally, Metavo’s freeze dried powder came in individual serving sized pouches. Along with updated design, we made the package into a 20 serving larger pouch to reduce material waste.

Process

Here are some of the preliminary exploratory designs that helped inform the final product.

Website

I designed the new Metavo website to be a simple, informative place to purchase their products and learn more about the science behind the supplement. Working off of an original website, the structure stayed almost identical, but the layout and design seen on each page has been updated.

Brand Guidelines

The following are pages from the brand guidelines deck I created for their revamped visual expression.

Social & Ad Graphics

Since Metavo is in the realm of supplements, their graphics need to portray feelings of trust and have informative qualities, which is seen in each of these branded graphics.