Relax Mom
Consisting of a complete rebrand, Relax Mom has modernized their designs to give a higher end yet playful vibe. This was a collaboration within our design team to update their logo, branding, jar labels, mailer box design, sampler tin, and propose fun ideas for branded merchandise.
Logo Update
To fulfill the client’s request to keep the logo, yet subtly update it I applied uniform stroke weight and a new color palette.
Jar Labels
Before & After
To give some context on the packaging both before our rebrand, and after.
Pouches
Sampler Pouch
Remember FunDip? This custom dieline features a similar dual pouch package that makes sampling two gummy strengths fast and convenient.
Sampler Tin
This tin will provide customers with a sample of each product variation, and features colorful design and typography to promote reusability.
Icon Set
These fun, light hearted icons can show up at marketing events, on merchandise, or as a pattern to create curiosity and excitement about this young brand.
Tamper Seal
An important yet sometimes forgotten part of packaging that can be branded to create a cohesive customer experience.
Mailer Box
This box is meant to have an aesthetically pleasing presentation when it shows up on customers’ doorsteps, meaning it is subtly branded with only shape and color.
Mailer Box Process
All designers know that the first try usually does not yield a final product, and should be able to test their creativity in as many ways as possible.
Work performed for Triarc